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1.
Theological honesty—bringing
both the comfort and the challenge of the
Gospel of Jesus Christ;
2. Openness to
people of all ages and circumstances—leaving
all ultimate judgment to God alone;
3. Careful discernment of behaviors and
beliefs that build up versus behaviors and
beliefs that tear down;
4. Methodological
transparency and candor—having
no secrets, no hidden agendas, no inconsistencies;
and,
5. Crystal-clear
communication—using
the sharpest means available, including the
broadcast media, personal contact, the internet,
printed matter, and recorded materials to
get the Word out with optimal effectiveness
and efficiency.
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